Justin Baffico
Learning, leadership and creative technology
I turn technical subjects into useful learning experiences. My background connects film production, teaching, team leadership, and hands-on experimentation with new technology.
Content Development Manager
Simpson Strong-Tie
- Lead a team creating training for sales, customers, engineering, and marketing, building complementary work around each person’s strengths.
- Guide intake, discovery, scoping, and project planning; contribute to advisory committees, strategy, and product and marketing launches.
- Launched in-house training video and multimedia capabilities, redesigned company orientation, and served in an acting director assignment.
Instructional Designer
Simpson Strong-Tie
- Learned a highly technical construction product line and developed continuing education for architects, engineers, inspectors, installers, and contractors.
- Worked with subject matter experts to update credit-bearing courses for a new building code cycle.
Teaching
- Started as a substitute teacher, then taught English and drama before moving into middle school computer science.
- Helped students build their own games, connecting technical skills to something they could make and play.
Selected projects
- AI adoption and content quality: supported Copilot training and worked on Simpson content in On3.ai.
- Creative technology: experiments with virtual job sites and interactive 3D product experiences.
- VR Crosswalk: built a crosswalk safety game as a master’s capstone; project footage and a verified live link are pending.
Education
- MS, Instructional Science and Technology — California State University, Monterey Bay.
- BA, Film — Humboldt State University.
Contact
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